Built in a Gym.
Designed for
Your Growth.
I didn’t start in software. I started on the gym floor.
(a letter from Michael Benso)
I didn’t start in software,I started where you are: On the gym floor. I’ve opened at 5 a.m. and closed at 9 p.m. I’ve cleaned the floors, fixed the treadmills, and worried if the Friday EFT would clear in time. I’ve patched drywall between sessions, built programs at 2 a.m., and cared more about my team’s hours than my own paycheck. I know what it feels like to celebrate new sign-ups one minute and face cancellations the next. I’ve lived the highs and the gut punches. And I know that for most gym owners, that never really goes away, because we care too much.
That’s why I built Buzops.
To give gym owners freedom through systems that work.
To turn long nights into growth. To replace chaos with clarity.
To help the people who help others.
I believe in progress over perfection.
In showing up when it’s hard.
In building something that
outlasts you.
Because gym owners are the heartbeat of this industry, and Buzops exists to help that heart keep growing.
Managed operations, coached clients, learned foundational gym systems. That’s where I learned operations, the chaos of managing people, personalities, and real lives.
Early automation system delivering physician-approved workouts via text/PDF (pre-App Store) It failed early, but taught me my most valuable lesson: Innovation only wins when you stay long enough for the world to catch up. *revise this
As a Global Product Marketing Manager, l collaborated with leadership, engineers & designers across Europe & Asia.
That’s where I learned to design with intent, to build for longevity, not likes.
As a Global Product Marketing Built and operated training systems across 100+ gyms, managing over 1,000 coaches and generating $40M+ in revenue (Systems still generating millions today
World’s first solar + human-powered gym with Red-light & hyperbaric recovery – Early sustainability pioneer.
A performance-focused meal prep brand. We attracted early interest from Nestlé Brands for a co-brand deal. It didn’t close, but it reinforced one of my core beliefs: when value is real, big players notice.
In November 2018, I founded Buzops, quietly building it for three years with a small circle of trusted gyms. We opened access publicly in 2021, and by 2023, I went all in full-time.
I co-founded a sold-out NFT project tied to a community DAO, giving holders real governance in deciding how to fund and grow future innovations, not just speculation, but sustainable utility.|
Built to Last
The drive that built your business is the same drive that built mine, the desire to make something that lasts, that creates freedom, that leaves a legacy.
Buzops exists because people like us never stop believing that more is possible.
And we don’t just talk about it, we build it.
Buzops isn’t just another gym management software.
It’s the Gym Growth Platform™, A system for real-world fitness businesses.
We combine:
The world’s first reverse payment processing system, where gym owners get paid for processing.
Some innovations land right away. Others take time. But we keep building because that’s what progress demands.
Every breakthrough starts with one person saying, “What if we could do this better?”
You’ve built the belief.
Now let’s build the systems that keep it growing.
Built before its time. Powered by people.