The Step by Step CRM Strategy you should have started yesterday to stop losing members!
Reactivate 60% of your members at $0 cost to you.
As a gym owner, we know that one of your biggest challenges is keeping clients engaged over the long term… however, clients may drift away for various reasons: life gets busy, they lose motivation, or maybe they weren’t fully integrated into your gym’s community; But the good news is that reactivating these clients doesn’t have to be complicated or time-consuming. With the combined power of Buzops and GoHighLevel, bringing your clients back has never been easier… you’ll have all the smart automation and tracking features needed to bring clients back and keep them engaged.
With that said, let’s explore how to strategically use these tools to reignite your clients’ interest and get them back into your gym… we’ll be also sharing some real success cases with incredible results so you can see for yourself the power of having a CRM strategy to not only reactivate but retain members, let’s start with the first step:
📑 Segment and target your inactive clients for personalized outreach
With the power of both Buzops you can easily identify which clients have become inactive or haven’t visited your gym in a while! You can extract this information with the “reports feature” from Buzops, so you can then create personalized outreach campaigns in GHL tailored specifically to them. The workflow should be like this:
Step 1 – Buzops: Easily track client attendance and identify those who haven’t booked a class or session in X days.
Step 2 – GoHighLevel: Once you’ve identified inactive clients, use Go High Level to create targeted campaigns. Segment them based on how long they’ve been away or their past activity levels, and send them personalized messages that resonate.
💥 Pro tip: To make it more personalized and your own, we recommend you take that same script and have ChatGPT rewrite it in your own voice and style! For this, you will need to train your ChatGPT account to learn your unique voice and style.
📲 Automate Your Follow-ups with Smart Triggers on Your CRM
Automation is one of the most effective ways to ensure no client falls through the cracks! Using GoHighLevel’s smart triggers alongside Buzops’ scheduling and booking system flexibility, you can automatically reach out to clients based on specific actions (or inactions).
Buzops + GoHighLevel (GHL) Native Integration: Seamless communication and client management through automation.
The native integration between Buzops and GoHighLevel (GHL) enables a two-way sync that allows lead management and client communications to be automated across both platforms effortlessly. This means any changes to a lead or member status in either system will be reflected instantly in the other, keeping your CRM and gym management software in perfect harmony.
💥 Leverage Personalization: Go High Level allows you to use dynamic fields, so your automated messages can still feel personalized.
⭐ Offer Exclusive 'Return' Promotions, Freebies or Challenges
A great way to encourage former clients to return is through exclusive offers or challenges that make them feel like they’re part of something special. Whether it’s a discounted rate for returning members or a limited-time fitness challenge, this creates urgency and gives them a reason to re- engage.
- Buzops: Use Buzops to easily set up and manage promotions, track who signs up, and automate billing for returning clients.
- GoHighLevel: Create an email or SMS campaign announcing your special offer to inactive clients, using a mix of urgency and value to get them excited.
Example: “For a limited time, we’re offering 50% off your first month back at [Gym Name]. Plus, join our 30-day fitness challenge starting next week!”
This will make them get the push and purpose they need to re-engage!
🧾 Create a Feedback Loop and Act on It
Sometimes the reason clients drift away is because their needs weren’t fully met. One of the smartest ways to reactivate clients is to ask them directly why they stopped coming, and then address those concerns in a meaningful way.
- Buzops: Create a quick feedback survey for clients who haven’t attended recently with our “forms” feature.
- GoHighLevel: Use automation to send out this survey to all inactive members and follow up based on their responses. For example, if a client mentions lack of class variety, you can respond with updates about new class offerings.
Example:“We’ve heard your feedback about [specific concern]. Great news! We’ve added [solution] and would love to have you back to check it out.”
This shows that you care about their experience and are willing to make improvements.
🏅 Use Social Proof to Build FOMO
91% of customers are willing to refer you to a friend… so why are so few gyms asking for referrals? The trick is timing. Using a CRM like GoHighLevel allows you to ask for referrals at key moments when members have had a positive experience or hit a milestone.
Strategy Tip:
Create an automated sequence that asks for a review after a positive interaction or a successful personal training session. The CRM will help track all reviews and automatically send thank-you messages to those who leave you 5-star feedback.
Then, create another campaign showing this reviews and maybe even some client’s results (with their permission) and send an email campaign to all the inactive members… this can inspire and motivate them to come back to your gym! Reviews and Social Proof is powerful!
Even if you’re new to CRMs or the whole process feels overwhelming, BUZOPS is here to guide you. From automating reactivation campaigns to creating custom workflows for lead nurturing, we’ve got you covered.
📩 Crafting the Right Message and Offer for Your Gym
There’s no one-size-fits-all approach to gym marketing. Your gym is unique, and your members are your community. What works for one gym might not work for yours.
Effective communication blends the right language with the right value proposition. At BUZOPS, we believe no one knows your members better than you do.
To learn more about creating personalized reactivation campaigns, join our webinar with Michael. He’ll share strategies for refining your tone, value proposition, and messaging for maximum impact.
